Associated News Bureau

Director Information Reviews Performance of District Information Centres Across Jammu Division

JAMMU, NOVEMBER 13: Director Information and Public Relations, Mamta Yadav, on Friday chaired a comprehensive review meeting with District Information Officers (DIOs) of Jammu Division to assess the functioning, performance and operational preparedness of District Information Centres (DICs). The meeting was attended by the Joint Director Information (Headquarters), Joint Director Information Jammu, Deputy Director Public Relations Jammu, District Information Officers of Jammu Division, Culture Officer Jammu, Field Publicity Officer Jammu and Accounts Officer. During the meeting, the Director undertook a detailed assessment of staff strength, availability of equipment and logistical infrastructure at the district-level information centres. She also reviewed their preparedness to organise publicity and awareness activities aimed at ensuring effective dissemination of information regarding various government schemes, initiatives and programmes. Underscoring the significant role of District Information Centres in strengthening government outreach at the grassroots level, Yadav called upon the DIOs to discharge their responsibilities with utmost dedication, diligence and professionalism. She stressed the need for timely and effective dissemination of daily government press releases, important public information and advisories issued by different government departments. The Director also interacted with the officers to assess the operational difficulties and challenges confronting the District Information Centres. She assured them that genuine requirements and concerns would be addressed on priority and within a stipulated timeframe to further strengthen the district-level information dissemination mechanism.The meeting aimed at improving the efficiency, coordination and outreach of the Information Department across Jammu Division. ANB