Associated News Bureau

Mamta Yadav Takes Charge as J&K Director of Information, Calls for Transparent and People-Centric Communication

Srinagar, October 12: Mamta Yadav, IAS, on Monday assumed charge as Director of Information and Public Relations (DIPR), Jammu and Kashmir, and held an introductory interaction with officers and officials of the department. During the interaction, Yadav highlighted the department’s crucial role in strengthening communication between the government and the public. She stressed the need to ensure transparency, accuracy and timeliness in disseminating information about government policies, developmental initiatives and public welfare programmes. Emphasising the changing media landscape, the Director called for greater use of digital platforms and modern communication tools to expand the department’s outreach and improve public engagement. She underscored the importance of adopting effective communication strategies to ensure that government information reaches the public in a timely, accurate and accessible manner. Joint Director Information (Headquarters) Dr. Zahoor Ahmad Raina, Deputy Director Information (PR&AV) Javid Ahmad Rather, along with other senior officers and officials of DIPR, were present during the interaction. Later, Yadav inspected various sections of the department and reviewed their functioning to assess the existing operational framework. ANB