Srinagar | June 17
The Jammu and Kashmir Sports Council's dynamic and inclusive approach to community engagement through sports is emerging as a model of success, reshaping the socio-cultural landscape of the Union Territory.
With a strong emphasis on grassroots participation, the Council has rolled out a series of wide-reaching initiatives — from Cyclothons and inter-district tournaments to Khelo India programs — that are drawing record participation and revitalizing public enthusiasm for physical fitness and community involvement.
By promoting local talent through coaching camps, particularly at the district level, and running women-centric programs, the Council has ensured equitable access to opportunities and inclusivity across age, gender, and geography.
The shift is visible not only in numbers but in spirit. Once viewed as mere competitive events, sports in J&K have now evolved into vibrant community celebrations. Streets, grounds, and stadiums are buzzing with activity, as youth across the region embrace sports as a tool of empowerment, unity, and peace.
Officials note that the participatory model has instilled a deeper sense of ownership and pride among communities. “Sports are no longer just games here; they are a movement,” said an official of the Sports Council. “They’re bringing people together, creating healthier lifestyles, and giving our youth something positive to aspire to.”
In a region historically marked by challenges, the growing enthusiasm for sports marks a significant cultural shift — one where sports serve as both a celebration and a catalyst for change.
